About Us

I'm Ulyssa, the proud CEO and founder of TonedFitz, a brand that's not just about attire; it's a lifestyle that embodies the fusion of fitness and fashion.

With six years in the dynamic realm of personal training, my journey has been a testament to the transformative power of a healthy and active lifestyle. As a certified fitness professional for the past year, my commitment extends beyond physical well-being. I have a profound appreciation for the mental changes that accompany one's fitness journey. Believing that conquering physical fitness opens the gateway to conquering life's challenges, I've witnessed my clients evolve not just in physique but in mindset. 

My philosophy is simple: when you look good, you feel good. TonedFitz Athleisure Clothing is more than just a clothing line; it's an expression of confidence and self-love that transcends the boundaries of the gym. I understand that the journey to a healthier self is a multifaceted experience, and TonedFitz is here to support every step of that journey.

As we continue to grow and evolve, TonedFitz remains dedicated to being more than just a brand – it's a community that celebrates the journey of self-improvement. Join us in redefining athleisure, where fitness meets fashion, and every day is an opportunity to showcase your best self.

Here's to looking good, feeling good, and conquering life with TonedFitz!

Ulyssa S. Robertson
CEO and Founder,
TonedFitz